Channels content liked by your contacts will be automatically shown to you in the tab ‘Liked by friends’ and they will see content liked by you too (unless you change your privacy settings).Įach WeChat Channel post may have the following elements: Viewers can like and comment on the post, as well as on the remarks of others. What Are Some of the Advantages of WeChat Channels?Ĭhannels provide numerous options to promote your brand by encouraging people to share with their friends or in their Moments. Compared to official accounts where updates are only visible to followers, this is truly a gamechanger. With fully open content dissemination and adoption of hashtags, content is discovered in a whole new way on WeChat. They greatly aid in brand discovery because the content is displayed to all users rather than just followers, as is the case with articles on official accounts. WeChat Channels, with over 200 million MAUs (Monthly Active Users), are becoming an increasingly essential touchpoint for marketers in China. Here’s our Beginners Guide to WeChat Channels if you want a shorter version or TL: DR one The WeChat Channels feed also allows users to discover information posted to other Channels (by their friends and other WeChat accounts). WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share short video clips and photographs to their own WeChat Channel.
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